Critically examine the relationship and the need for compatibility between corporate strategic and functional management policies.
I will share with you the knowledge I have gained within the past 24 years of managing and evolving my clinic, so you can be one step ahead and avoid the mistakes I made, starting with the first tip: It is an extremely useful and sometimes painful process.
How can we really learn the areas in which we need to improve ourselves clinics and in which we are advanced? The answer is through the use of an essential tool we ought to use every six to 12 months, SWOT analysis.
With this tool, we will be able to discover and recognise our strengths and weaknesses as both dentists and individuals, as well as identify opportunities for and threats to our clinics.
Let us analyse this a little bit further. What do you consider as strengths, as your competitive advantages in your dental clinic?
Can your patients find you and book an appointment easily with your clinic? Is your clinic characterised by high-technology and do your patients appreciate this? Is your dental clinic in a convenient location, allowing your patients to find you and reach you with ease? What are the areas that need improvement at your dental clinic?
Are your payment options inflexible? Do patients have to wait for more than 5 minutes for their appointment in the waiting area?
Is the clinic decoration old and out of fashion? Should you change it? Opportunities What are current social, financial or other trends that you could benefit from?
For example, the demand for invisible braces for adults could be useful for an orthodontist to explore. The general dentist could consider including an aesthetic treatment based on the latest trends, such as whitening or restoration with white aesthetic material.
Threats Is there anything happening in your environment that could be detrimental to your clinic? For example, a larger and newer clinic is to be opened in the neighbourhood or an existing competitor clinic is installing better technological equipment than that in your clinic.
Other threats include political and environmental ones, such as an unstable political situation.
As a conclusion, it is evident that performing a SWOT analysis for your dental clinic will allow you to be proactive in your marketing strategies, since you will have the information necessary to develop effective strategies for the promotion of your clinic.
The second tip of this article is realising the importance of having patients who are not just satisfi ed but loyal. In order to understand the significance of this, let us explore the major difference between these two categories.
Satisfied patient A satisfied patient is one who comes to the clinic for treatment and is not unhappy with the treatment or the service provided, but when a friend, a relative or a colleague proposes that he or she visit another dentist would do so.
Such a patient too would not refer the clinic to others or tell others about your good treatment. Loyal patient A loyal patient, however, is one who will spread through word of mouth what a wonderful dentist you are, and what a brilliant scientist, advising others to visit your clinic and promoting your well-being.Read an in-depth review of competing business models in the tech industry, including how Apple and Samsung are redefining corporate warfare.
The answer is through the use of an essential tool we ought to use every six to 12 months, SWOT analysis. With this tool, we will be able to discover and recognise our strengths and weaknesses as both dentists and individuals, as well as identify opportunities for and threats to our clinics.
The SWOT Analysis model identifies the relevant strengths and weaknesses (internal strategic factors) and the opportunities and threats (external strategic factors). Unilever’s SWOT analysis shows significant opportunities that the company can use for further international growth and expansion.
This report base on environment analysis of Wal-Mart. Environment analysis divided by three parts. There are PEST - as political, economic, social, and technological, Industry level as Michael Porter Five Forces Model as Threat as a new entrants in.
A Short SWOT Analysis of Comcast. Robert Harrington will attempt to address these questions by taking a brief look at Comcast’s business and performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.
Business. Strategic Plan for Chipotle Mexican Grill Introduction Since its creation in , Chipotle has become somewhat of a phenomenon within the realm of the restaurant industry.