There are a number of alternative strategies and the Quantitative Strategic Planning Matrix QSPM can be used to objectively evaluate the most suitable strategy among the list of all the alternative strategies. The data is collected and a matrix is developed by using quantitative method for strategic planning. The relative attractiveness of feasible alternative action can be determined by only specially designed technique of QSPM Matrix. The best alternative strategies are objectively indicated by this technique.
Nestle, Mars and Cadbury are primary power competitors. Society expect to aware greater environmental concern so that Hershey establish treatment facility which has high cost. Increasing base price for chocolate raw materials change according to different geographic areas.
Lack of government support to developing countries poor education of new technologies 6. Increase cost of manufacturing technology process because of always improving of technology 7. Steady increase of minimum wage of employees for future years.
Steady price increase of milk and sugar. Increasing fluctuation of exchange rates. Hershey can establish a chocolate making hobby center for every age of people who want to create a different design of chocolate and this strategy can be costly but public image inrease thanks to this strategy.
Hershey can establish factories in close to growing up cocoa region for reducing transportation cost. Hershey can produce drink beverage such as schweppes of Cadburry.
This strategy can be costly because it have to buy different technological machine and hire employees.
Hershey needs to continue to focus on the global market. Hershey currently has a limited presencein many areas of the world.
Hershey should continue to provide new cholocolate flavored coffee products in supermarkets and coffee stores i. This allows Hershey to market to new segments,more consumers and participate in new trends.
Further,it provides Hershey the oppourtinity to colloborate with the coffee manufacturing industry and other food industries. Long Term Objectives Company can come up with variety of Gum product and chocolate to increase the market share.
Increase the production capacity of Chocolate and Candy Motivate and inspire employee behavior that incentive high performans in different business areas. Posted by hersheycompany on January 8, in 2.The Quantitative Strategic Planning Matrix is, the EFE Matrix, IFE Matrix, and Competitive Profile Matrix that make up Stage 1, coupled with the TOWS Matrix, SPACE Analysis, BCG Matrix, IE Matrix, and Grand.
Prepare EFE and CPM matrixes for Hershey Company. Use Mars and Nestle for competitors in the CPM.
Using the EFE and CPM data, as well as your own analysis, describe how Hershey is responding to its external environment, including its direct competitors.
Make sure to use important details of from your EFE and CPM results . External Factor Evaluation Matrix The External Factor Evaluation (EFE) Matrix will be utilized to evaluate the major external opportunities and threats in the global coffee market.
External Factor Evaluation (EFE) Matrix is a strategy tool used to examine company’s external environment and to identify the available opportunities and threats.
Understanding the tool. Mar 01, · External Factor Evaluation (EFE) matrix method is a strategic-management tool often used for assessment of current business conditions. The EFE matrix is a good tool to visualize and prioritize the opportunities and threats that a business is facing. Classroom project on Strategic Management of Nestle Pakistan Nestle Strategic Model 57, views.
Share; Like; Download Hammad Rasheed, Associate Software EFE External Factor Evaluation Matrix CPM Competitive Profile Matrix THE MATCHING STAGE.